Creative agency Isobel has launched its new ‘See it. Snap it. Own it’ campaign to promote Hammerson’s Style Seeker – a new addition to its Plus app that enables shoppers to more easily find and buy clothes they’ve seen on screen, in magazines or on those around them.
Within the 60-second film, which will be premiering on Facebook, Instagram, and YouTube, a number of dancers are seen chasing each other around an abandoned warehouse. The aim of the chase becomes clear when two of the dancers meet; through a series of intricate dance moves viewers see one dancer steal the others look and they wrap up with the line ‘See it. Snap it. Own it’.
The films will run for five weeks from 11 October to 17 November.
Creatives: Ben Stump, Simon Findlater
Creative director: Rob Fletcher
Agency producer: Amy Hansen
Business director: Sarah Frackowiak
Account manager: Emily Horgan
Director: Holly Blakey
Executive producer: Mary Calderwood
Production company: LEZ Creative
Producer: Joel Spencer
Director of photography: Adam Scarth
Post production: Time Based Arts
Colourist: Jack McGinity
Digital imaging technician: Jason Hunte
Edit: Cut + Run
Editor: Meg Thorne