Do You Almond? by Isobel
- Location:
From a contortionist granny to a life-drawing maverick, 'Do You Almond?' celebrates those who fuel with almonds to ultimately become the best version of themselves. The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market.
Created by London-based independent creative agency Isobel, six spots show people doing extraordinary things with effortless ease, seemingly fuelled by the natural power of almonds.
'Do You Almond?' has a spend of £1.3M in the first six months across multiple channels including digital OOH, digital TV, influencer marketing, paid social, as well as Spotify and podcast advertisements.
Credits
Client: The Almond Board of California
Creative agency:
Creative agency: isobel
Creative Partner: Rob Fletcher
Creative Director: Ben Stump
Creative Director: Simon Findlater
Strategic Partner: Steve Hastings
CEO: Paul Houlding
Business Director: Natasha Rich
Planning Director: Sarah Sandford
Agency Producer: Amy Hansen
Account Executive: Heidi Brown
Campaign Strategy & Research: Sterling-Rice Group
Group Creative Director: Chad Walker
Managing Director: Laurel Muir
Group Account Director: Laura Morin
Senior Account Director: Kelli Goodwin
Account Director: Kelly Yach
Account Manager: Kendall Saunders
Associate Director of Strategy: Brian O’Connell
Production and Post production:
Production company: MindsEye
Director: Brad Lubin
Producer: Ben Sullivan
DOP: Benedict Spence
Edit house: Speade
Editor: Gareth McEwen
Post: Coffee & TV
Sound: 750mph
Sound Designer: James Cobbold
