David Lloyd Clubs, one of the UK’s leading health, sports and leisure groups, has announced the launch of its new campaign ‘Come to Life’. The integrated campaign to relaunch the brand, which includes the brand’s first ever TV advert, has been created for the health and fitness group by creative agency isobel.
In addition to the brand’s first TV ad, isobel has created content that will be distributed across social, interactive VOD and digital ads, member communications, in-club and outdoor ads, door drops and internal communications for the fitness club group.
Filmed at the David Lloyd Club in Chigwell, Essex, the TV advert stars only David Lloyd Club members and its members of staff. The campaign illustrates both the breadth of facilities on offer at the clubs and the brand’s investment in making their clubs the go-to place for members to come together to keep fit, have fun and relax with family and friends.
Creative Director: Rob Fletcher
Creatives: David Alexander, Rob Fletcher
Additional Credits: Agency Producer: Amy Hansen
Account Team: Jamie Williams, Emily Bennett, Max Robinson
Production Company: Moxie Pictures
Director: Luke Franklin
Post Production: Absolute
Audio Post Production: 750mph