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Agency: Isobel
Client: Danepak
Date: Apr 2016
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The first adverts for Danepak since 2012, Precipice and Fallen Tree are part of a wider integrated campaign by isobel to relaunch the brand and show how seriously Danepak takes its bacon.

Seeing how passionate Danepak is about its bacon, has been at the core of the creative work since day one, and isobel wanted to bring out the brand’s core values and sense of humour that makes Danepak Britain’s favourite bacon brand.


Creative Partner: Rob Fletcher, David Alexander

Additional Credits: Planning Partner: Steve Hastings

Account Partner: Jamie Williams

Account Manager: Emily Bennett

Agency Producer: Denise Robinson

Production Company: Outsider

Director: James Rouse

Producer: Benji Howell

Editor: Bill Smedley, Anne Perri at Work

Post Production: Absolute

Audio: Ben Gulvin at 750mph

Media Agency/Buying: Arena Media