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Reebok: #BruisesCanBeGood by Isobar

Agency: Isobar
Client: Reebok
Date: Mar 2018
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Reebok's #BruisesCanBeGood brings to light the harsh reality and the prevalent mind-set of the society by involving real audience. By highlighting the prevalence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real combat artist as a protagonist, the social experiment further underlines the brand’s overarching communication for women – #FitToFight.


National Creative Director: Anish Varghese

Group Creative Director: Anadi Sah

Associate Creative Director (Copy): Vibhor Yadav

Associate Creative Director (Art): Amit Singh

Group Head (Copy): Kritica Pareek

Senior Creative Producer & Director: Taj Ali Naqvi

Senior Editor: SK Parwej Alam

Senior Manager, Client Servicing: Nakul Sagar

Social Media: Aakriti Sinha (Associate Director), Juhi Jain (Assistant Manager)

Search & Media: Ashish Kumar (Associate Director), Kshitiz Kumar (Group Head), Manish Rana (Assistant Manager)

Production House: River Bank Films

Producer: Yogesh Singh

Co-Producer: Adil Aziz

Director: Nisrin Aziz