Mudah.my: #GoodbyeGoodBuy by Isobar Malaysia

Isobar and Malaysia’s largest online marketplace Mudah.my has teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.

The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.

The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The microsite looks to inject fun into selling the pre-loved items, with users able to list and upload photos of the items they have ‘broken up’ with on Mudah.my and Facebook.