Client: Mudah.my
Date: Jun 2017
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Isobar and Malaysia’s largest online marketplace Mudah.my has teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.

The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.

The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The microsite looks to inject fun into selling the pre-loved items, with users able to list and upload photos of the items they have ‘broken up’ with on Mudah.my and Facebook.

Credits

Executive Creative Director – Liew Sanyen

Creative Group Head – Celestine Lau

Creative Group Head – Wong Chin Wei

Copywriter – David Lim