Agency: Isobar
Date: Mar 2018
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Hotel Ramada has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room.

The ambition is to expand the initiative across the tourism industry more broadly, tapping on India’s widespread concern for supporting disabled people. The potential impact of accessible tourism goes beyond helping differently-abled tourists and into the wider society, ingraining accessibility into the social and economic values of people in India.

Credits

Agency: Isobar

Client: Hotel Ramada