Lego: advert-body-1

Lego and its agency Iris has created a campaign to help kids get the attention of their parents via the power of their imagination. The agency enlisted the help of one kid who used his imagination in a short film. The toy maker then gave up its media space for the day to the child, which included a big piece of media space in Taiwan, which caught the attention of the child's dad on his way home from work. A film about the project now directs people to a website in which more kids can get involved.