Domino's: Mouth Boggles

Domino’s UK has unveiled the latest iteration of its 'Greatness' campaign, with an integrated drive designed to show how one of its pizzas give foodies a case of the 'Mouth Boggles'.

The new ads were born out of social study which asked fans to describe the main emotions that came with ordering a pizza, most of the responses came in the shape of excitable GIFs, selfies and emojis. Concluding that the feelings associated with freshly-baked pizza can leave customers lost for words, Domino’s and creative shop Iris decided to dramatise this to create a campaign showing the 'boggles' effect.

Iris has also produced bespoke Snapchat Lenses, giving users a 'Lost for Words' filter that will let them 'boggle' their mouth to mimic the reactions demonstrated in the TV ad.