The Drum Awards Festival - Extended Deadline

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Client: Domino's
Date: Feb 2016
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The UK’s favourite pizza brand, Domino’s, plans to melt the hearts of pizza fans nationwide this 14 February, by launching a series of “Valentine’s Cards with a difference”.

The range of designs, aptly called, “Doughmance Cards” have been created specifically with pizza lovers in mind – and will invite people to share their details on the blog for a chance to win a real life Valentines card from Domino's. Each delivery will have a cheeky surprise deal inside!.

These cards will also be sent out to some lucky followers in ‘random acts of kindness’ – but those not lucky enough to receive a card can create an online GIF versions, created by Domino’s for them to share with their loved one.

Domino's will be promoting the campaign across its social channels, even changing its logo to a more “doughmantic one”…