The Great Reset by Iris
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The Great Reset, an initiative by the Purpose Disruptors that launched in July, has announced the winners of its creative competition.
The winning work, as judged by D&AD’s New Blood Academy with WPP, will form part of The Great Reset’s national awareness campaign, set to go live in media spaces across the UK from today, including DOOH, press, radio and digital media.
Due to the pause during lockdown global emissions will be down 7% by the end of 2020. The Great Reset, sets out to encourage the industry to reset during this time by ‘resetting ourselves, our work and our impact’ with a detailed white paper explaining why and how.
The creative competition is an invitation to the industry to reset the work, using the power of creativity to encourage people to maintain the new environmentally positive behaviours adopted during lockdown and a brace a ‘new normal’.
Credits
Winners:
“The great pause” for digital out of home, by ITV Creative’s Florence Wilson and freelance creative Anton Ezer
“Thanks for nothing” for press, by Rhys Hughes and Barret Helander, creative team at Elvis
“Letters to you” for radio, by Richard Spalding and John Hale at Global Radio
“#ShiftHappens” for digital channels including Stylist.co.uk, by Karoshi (Simon Confino, Murray Partridge, Cathy Heng and Jade Trott)
Little Reset Brew Co., a direct-to-consumer tea brand, by Pratik Vyas, Kevin Chote, Tom Howlett and Paul Bentley at Household
