The Great Reset by Iris

Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown.

Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to 1.5 degrees. As the world starts to ‘reopen’ and return to a ‘new normal’, there is a small yet urgent window of opportunity not to let this progress slide.

A new poll conducted for The Great Reset through OnePulse shows that only 23% of the population believe post-lockdown advertising should encourage people to consume, shop and fly like before, while 77% think it is the creative industry’s responsibility to encourage people to behave more sustainability, as we have in lockdown. The Great Reset aims to harness this moment in time, and provide an opportunity to ‘reset’ and create work that meets the desire of 77% of the population and is in the best interests of both mankind and the future of our planet.