In their first work since being appointed as lead agency by Suzuki, Iris have created a new series of idents for Channel 4’s Celebrity Gogglebox.
The idents see two people sitting on a park bench talking about the Suzuki Swift as if they were sitting in their living rooms discussing TV. The series is a continuation of the concept created by Iris for February’s series of Gogglebox. Except this time, mirroring the celebrity version of the show, the spots star two well-known celebrities – Joey Essex and Debbie McGee.
The series of 15, 10 and 5 second spots see the campaign line evolve to match the idea “Suzuki. Making life more fun with Celebrity Gogglebox” as we see Joey and Debbie playfully highlight features of the Swift in the style of Gogglebox stars.
Creative Agency – Iris
Executive Creative Director – David Prideaux
Art Director – Dave Jenner
Copywriter – Chas Bayfield
Managing Partner – Amy Bryson
Group Account Director – Sam White
Account Director – Grace Guilford
Production company – POPS Production
Director – Will Clark
Editing House – POPS Production
Editor – Syd Harvey & Toby Cherrill
Post Production – Envy Post
Audio post production – Envy Post
Media Agency – The 7 Stars