See what’s on at The Drum
Dadi Awards Banner

Suzuki: Suzuki. Making life more fun with Celebrity Gogglebox by iris

Agency: iris
Client: Suzuki
Date: Jun 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
31 votes

In their first work since being appointed as lead agency by Suzuki, Iris have created a new series of idents for Channel 4’s Celebrity Gogglebox.

The idents see two people sitting on a park bench talking about the Suzuki Swift as if they were sitting in their living rooms discussing TV. The series is a continuation of the concept created by Iris for February’s series of Gogglebox. Except this time, mirroring the celebrity version of the show, the spots star two well-known celebrities – Joey Essex and Debbie McGee.

The series of 15, 10 and 5 second spots see the campaign line evolve to match the idea “Suzuki. Making life more fun with Celebrity Gogglebox” as we see Joey and Debbie playfully highlight features of the Swift in the style of Gogglebox stars.

Credits

Creative Agency – Iris

Executive Creative Director – David Prideaux

Art Director – Dave Jenner

Copywriter – Chas Bayfield

Managing Partner – Amy Bryson

Group Account Director – Sam White

Account Director – Grace Guilford

Production company – POPS Production

Director – Will Clark

Editing House – POPS Production

Editor – Syd Harvey & Toby Cherrill

Post Production – Envy Post

Audio post production – Envy Post

Media Agency – The 7 Stars

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy