The Suzuki Hybrid Swift is a real crowd pleaser, with a reversing camera, cruise control and fancy smartphone technology all coming as standard.
To illustrate this amazing value, creative agency Iris tapped into the global car-shopping insight that people often turn to a trusted and knowledgeable ‘car-mate’ when buying a car, who helps make sure they’re well prepared and get a good deal when they visit a dealership.
In the 30-second TV spot, an 80's inspired training montage shows the car buyer prepping for his purchase thanks to his trusty ‘car-mate’. Just as he gears up for his big moment of entering the Suzuki dealership to begin his negotiation for a good-deal he discovers that the Suzuki Swift SZ-L already has everything he was looking for. No hard-nosed haggling or ‘car-mate’ required.
The campaign launches on 12 Jan across TV and social. The media is handled by The 7 Stars.
Lead strategic and creative agency – Iris
Executive Creative Director – Grant Hunter
Creative Director – Ross Taylor
Creative Team – David F & Peter C
Strategy Director – Tom Edwards
Group Account Director – Vicky Marlow
Account Manager – Megan Smith
Agency Producers – Holly Duhur, Chess Roberts
Media Agency – The 7 Stars
Production Company – Agile
Director – Fatal Farm
Post Production – The Mill
Audio post production – Grand Central
Designer – Roger Norris