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WATCH ON DEMAND FROM 25 Jan 2021
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Suzuki: Car-mate by Iris

Agency: Iris
Client: Suzuki
Date: Jan 2021
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The Suzuki Hybrid Swift is a real crowd pleaser, with a reversing camera, cruise control and fancy smartphone technology all coming as standard.

To illustrate this amazing value, creative agency Iris tapped into the global car-shopping insight that people often turn to a trusted and knowledgeable ‘car-mate’ when buying a car, who helps make sure they’re well prepared and get a good deal when they visit a dealership.

In the 30-second TV spot, an 80's inspired training montage shows the car buyer prepping for his purchase thanks to his trusty ‘car-mate’. Just as he gears up for his big moment of entering the Suzuki dealership to begin his negotiation for a good-deal he discovers that the Suzuki Swift SZ-L already has everything he was looking for. No hard-nosed haggling or ‘car-mate’ required.

The campaign launches on 12 Jan across TV and social. The media is handled by The 7 Stars.

Credits

Lead strategic and creative agency – Iris

Executive Creative Director – Grant Hunter

Creative Director – Ross Taylor

Creative Team – David F & Peter C

Strategy Director – Tom Edwards

Group Account Director – Vicky Marlow

Account Manager – Megan Smith

Agency Producers – Holly Duhur, Chess Roberts

Media Agency – The 7 Stars

Production Company – Agile

Director – Fatal Farm

Post Production – The Mill

Audio post production – Grand Central

Designer – Roger Norris