Philips: #StandForTradition by Iris Singapore

Philips Malaysia and iris have launched #StandForTradition campaign to promote Philips' all in one cooker in celebration of the upcoming Hari Raya.

The campaign is based on the insight that the younger generation are increasingly losing touch with tradition when it comes to cooking, especially when festive dishes takes a long time to prepare and cook. The videos are centred around two senior folks, a Mak Cik and Pak Cik (Malay for older lady and man) who admonish the younger generation to #StandForTradition in a tongue-in-cheek public service announcement.