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Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Hugo Boss: Boss Man by Iris Singapore

Client: Hugo Boss
Date: May 2018
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Hugo Boss' ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore's first gold medallist in the Olympics (in swimming)

The film created by Iris Singapore features Schooling narrating his life from the time when he had to leave home (Singapore) at a young age to train in Austin, US to fulfil his dream of becoming a professional athlete.

He highlighted moments where he missed his home, family and friends in Austin but emphasized that those sacrifices helped him to reach where he belonged that is on the top.


Agency: Iris Singapore

Client: Hugo Boss

Marketing Manager: Melanie Goh

Executive Creative Director: Ed Cheong

Deputy Creative Director: Shawn Foo

Senior Art Director: Boo Wei Yi

Senior Art Director: Royston Ang

Planning Director: James Honda-Pinder

Regional CEO: Luke Nathans

Business Director: Natalie Hellon

Account Manager: Jodie Cheng-Bradshaw

Senior Producer: Jenni Stiebel

Executive Producer: Tasmin Vosloo

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