Hugo Boss: Boss Man by Iris Singapore
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Hugo Boss' ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore's first gold medallist in the Olympics (in swimming)
The film created by Iris Singapore features Schooling narrating his life from the time when he had to leave home (Singapore) at a young age to train in Austin, US to fulfil his dream of becoming a professional athlete.
He highlighted moments where he missed his home, family and friends in Austin but emphasized that those sacrifices helped him to reach where he belonged that is on the top.
Credits
Agency: Iris Singapore
Client: Hugo Boss
Marketing Manager: Melanie Goh
Executive Creative Director: Ed Cheong
Deputy Creative Director: Shawn Foo
Senior Art Director: Boo Wei Yi
Senior Art Director: Royston Ang
Planning Director: James Honda-Pinder
Regional CEO: Luke Nathans
Business Director: Natalie Hellon
Account Manager: Jodie Cheng-Bradshaw
Senior Producer: Jenni Stiebel
Executive Producer: Tasmin Vosloo
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