The Drum Awards for Marketing - Entry Deadline

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Client: Chang
Date: May 2018
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Chang Beer is taking its Urban Pulse series to Vietnam, partnering with Vice on a “tribute” to hip-hop originator Vietmax and his collaborators Wowy, Ha Le, DJ Slowz and SubyOne.

The tribute will premier on 18 May and a series of events across Vietnam, curated by Vietmax, will follow, helping to promote the partnership.

The brand is also launching a capsule collection of streetwear, designed by Vietmax, which tell stories about his collaborators. The items will be sold online and in streetwear outlets.

The campaign, created by creative agency Iris, will also be promoted on Chang’s social channels.


Client: Chang Beer

Global Head of Marketing: Ronnie Teo

Regional Marketing Manager: Kenny Tang

Agency: Iris Singapore

Executive Creative Director: Ed Cheong

Deputy Creative Director: Shawn Foo

Senior Creative: Royston Ang

Creative: Cassandra Sim

Creative: Dominic Ho

Senior Planner: James Honda-Pinder

Regional CEO: Luke Nathans

Account Director: Stephen Moran

Associate Account Director: Cheryl Cheong

Executive Producer: Tasmin Vosloo

Director: Jonathan Lim

Production House: Vice