Chang Beer is taking its Urban Pulse series to Vietnam, partnering with Vice on a “tribute” to hip-hop originator Vietmax and his collaborators Wowy, Ha Le, DJ Slowz and SubyOne.
The tribute will premier on 18 May and a series of events across Vietnam, curated by Vietmax, will follow, helping to promote the partnership.
The brand is also launching a capsule collection of streetwear, designed by Vietmax, which tell stories about his collaborators. The items will be sold online and in streetwear outlets.
The campaign, created by creative agency Iris, will also be promoted on Chang’s social channels.
Client: Chang Beer
Global Head of Marketing: Ronnie Teo
Regional Marketing Manager: Kenny Tang
Agency: Iris Singapore
Executive Creative Director: Ed Cheong
Deputy Creative Director: Shawn Foo
Senior Creative: Royston Ang
Creative: Cassandra Sim
Creative: Dominic Ho
Senior Planner: James Honda-Pinder
Regional CEO: Luke Nathans
Account Director: Stephen Moran
Associate Account Director: Cheryl Cheong
Executive Producer: Tasmin Vosloo
Director: Jonathan Lim
Production House: Vice