Samsung UK: The Domestics
From missing socks to dishwasher avoidance, there are lots of domestic tensions that take place in the kitchen that people can relate to. These moments have formed the basis for a different spin on ‘product advertising’ from Samsung… a six-part original comedy series titled ‘The Domestics’.
Starring Katherine Ryan and fellow comic and ‘I’m A Celebrity…’ runner up Joel Dommett, ‘The Domestics’ takes well observed moments in everyday life to give a moment of entertainment while showcasing Samsung’s appliances - and the innovations that can help resolve tensions and frustrations in the kitchen.
Creative Agency - Iris
Executive Producer - Digby Lewis
Strategists - John Grant, Peter Wilson
Creative - Gabi Mostert
Managing Partner - Anthony Abrahams
Group Account Director - Chris Grimwood
Account Manager - Alex Deeny
Integrated Producer - Matt Hodges
Directors - Ben Turner, Gabe Turner
Producers - Murray James, Amy Gaunt
Film and Post Production - Fulwell73