From missing socks to dishwasher avoidance, there are lots of domestic tensions that take place in the kitchen that people can relate to. These moments have formed the basis for a different spin on ‘product advertising’ from Samsung… a six-part original comedy series titled ‘The Domestics’.
Starring Katherine Ryan and fellow comic and ‘I’m A Celebrity…’ runner up Joel Dommett, ‘The Domestics’ takes well observed moments in everyday life to give a moment of entertainment while showcasing Samsung’s appliances - and the innovations that can help resolve tensions and frustrations in the kitchen.
Creative Agency - Iris
Executive Producer - Digby Lewis
Strategists - John Grant, Peter Wilson
Creative - Gabi Mostert
Managing Partner - Anthony Abrahams
Group Account Director - Chris Grimwood
Account Manager - Alex Deeny
Integrated Producer - Matt Hodges
Directors - Ben Turner, Gabe Turner
Producers - Murray James, Amy Gaunt
Film and Post Production - Fulwell73