The Drum Awards for Marketing - Entry Deadline

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Client: Samsung UK
Date: Sep 2017
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From missing socks to dishwasher avoidance, there are lots of domestic tensions that take place in the kitchen that people can relate to. These moments have formed the basis for a different spin on ‘product advertising’ from Samsung… a six-part original comedy series titled ‘The Domestics’.

Starring Katherine Ryan and fellow comic and ‘I’m A Celebrity…’ runner up Joel Dommett, ‘The Domestics’ takes well observed moments in everyday life to give a moment of entertainment while showcasing Samsung’s appliances - and the innovations that can help resolve tensions and frustrations in the kitchen.


Creative Agency - Iris

Executive Producer - Digby Lewis

Strategists - John Grant, Peter Wilson

Creative - Gabi Mostert

Managing Partner - Anthony Abrahams

Group Account Director - Chris Grimwood

Account Manager - Alex Deeny

Integrated Producer - Matt Hodges

Directors - Ben Turner, Gabe Turner

Producers - Murray James, Amy Gaunt

Film and Post Production - Fulwell73