Quadrature Climate Foundation: The World is Looking to You Cop26 by Iris

A powerful new out-of-home campaign reveals the alarming reality of the climate. ‘The World is Looking to You Cop26’ targets delegates and business leaders attending Cop26 in Glasgow.

The climate emergency must be addressed with urgency and seriousness and it requires a collaborative global effort towards wholesale and systemic change. The campaign aims to shine a light on how widespread and devastating the impact of the climate crisis is on people across the world.

It serves to remind world leaders and delegates at Cop26 that it is their responsibility to seize the immense opportunity presented by the event and take decisive action to avoid climate disaster.

Created by Iris, the campaign features powerful photography conveying people staring straight down the barrel of the camera lens and accompanied by messages aimed directly at Cop delegates, such as ‘the world is looking to you Cop26’ and ‘Steady the ship, or watch it sink?’.

In some instances, the photography is accompanied by a QR code that takes the public to a microsite, disclosing the climate story behind images featured in the core campaign.

Each image is a gateway to the shocking stories of victims of existing weather extremes, made worse and more frequent by climate change.