NHS' latest Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.
Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
The film was created by Iris and directed by Sweetshop’s Nicolas Jack Davies, the same production team who created Starbucks ‘What’s Your Name’ campaign released earlier this year as part of Channel 4’s Diversity award. Real NHS professionals were invited to star in the film, as well as advise on aspects of the script. The timeframe from Iris’ original idea to final production was just 4 weeks, the final film was shot via remote Zoom.
British singer songwriter, Birdy, recorded an exclusive version of her 2011 track ‘People help the people’ especially for the campaign. The song was performed and recorded acoustically on her piano at home during lockdown.
Client: Ellie Orten, CEO, NHS Charities Together
Lead strategic and creative agency: Iris
Global ECD: Grant Hunter
Creative Director: Daryl Corps
Creatives: Filipa Mauricio & Michael Boszko
Executive Producer: Michael Hanney
Group Account Director: Vicky Marlow
Design: Lolly Morris and Darren Mael
Production Company: Sweetshop
Director: Nicolas Jack Davies
Executive Producer: Morgan Whitlock & Justin Edmund-White
Producer: Jessica Wylie
Production Manager: Manuela Sanchiz Garin
Music Supervisor: Theodore Music
Editor: Billy Mead @ Ten Three
Assistant Editor: Dave Robinson @ Ten Three
Colourist: Simone Grattarola @ Time Based Arts
Sound: Sam Robson @ No.8