The Drum Awards Festival - Extended Deadline

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Agency: Iris
Client: NHS
Date: Dec 2020
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NHS' latest Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.

Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.

The film was created by Iris and directed by Sweetshop’s Nicolas Jack Davies, the same production team who created Starbucks ‘What’s Your Name’ campaign released earlier this year as part of Channel 4’s Diversity award. Real NHS professionals were invited to star in the film, as well as advise on aspects of the script. The timeframe from Iris’ original idea to final production was just 4 weeks, the final film was shot via remote Zoom.

British singer songwriter, Birdy, recorded an exclusive version of her 2011 track ‘People help the people’ especially for the campaign. The song was performed and recorded acoustically on her piano at home during lockdown.


Client: Ellie Orten, CEO, NHS Charities Together

Lead strategic and creative agency: Iris

Global ECD: Grant Hunter

Creative Director: Daryl Corps

Creatives: Filipa Mauricio & Michael Boszko

Executive Producer: Michael Hanney

Group Account Director: Vicky Marlow

Design: Lolly Morris and Darren Mael

Production Company: Sweetshop

Director: Nicolas Jack Davies

Executive Producer: Morgan Whitlock & Justin Edmund-White

Producer: Jessica Wylie

Production Manager: Manuela Sanchiz Garin

Music: Birdy

Music Supervisor: Theodore Music

Editor: Billy Mead @ Ten Three

Assistant Editor: Dave Robinson @ Ten Three

Colourist: Simone Grattarola @ Time Based Arts

VFX: No.8

Sound: Sam Robson @ No.8