FiberCreme, a multipurpose creamer made from plant oils and enriched with fiber and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.
The spots are released in quick successions, about friendship, the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.
Creative agency: iris Jakarta, Indonesia
General Manager: Irvan Permana
Creative Director: Albert Chan
Copywriter: Adri Zainuddin, Ahmed Pasha, Andika Nugroho
Art director: Feby Elsadlora, Michael Louis, Willson Ariyaduta
Planner: Rahadian Fajar
Account Management: Roma Natalia, Ahmed Syakbani
Production company: KOI Film
Director: Upie Guava
DOP: Ario Wirawan