Barclays has launched a fully integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide.
The integrated campaign includes a 30-second hero TV ad, in addition to advertising on social, online and radio. The campaign centres around the story of two siblings, Reece and Lauren James. Reece James is a Premier League player for Chelsea F.C., whilst his sister Lauren James also plays for Chelsea in the Barclays FA Women’s Super League. The siblings, both close to 20 years old, also have caps for England and their story perfectly encapsulates Barclays’ 20-year commitment to the beautiful game.