Agency: Iris
Date: Jul 2019
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Titled ‘This is Home’, the new spot for Arsenal and Adidas explores London inclusivity; as Wrighty puts it “You ain’t born a Londoner, you’re made one.” The film shows how Arsenal players and fans from around the world feel so at home in London, and at Arsenal, they’ve become part of the fabric of the club and community, adopting accents of North London and real Arsenal fans using lip-sync and dubbing techniques.

The spot features players past and present alongside fans including Idris Elba, Ian Wright, Tony Adams, Mesut Ozil, Vivianne Miedema and Mattéo Guendouzi.

The film forms part of a fully integrated campaign that launches the new Adidas Arsenal football kit and marks the start of the partnership between adidas and Arsenal.

The official launch goes live across Adidas, Arsenal and several player and celebrities (Ian Wright, Idris Elba) channels. The films are supported by a huge Out of Home London ‘Tube Takeover’ (Highbury & Islington, Camden & King’s Cross stations), as well as a range of retail and social assets and a wrap cover of today’s Evening Standard.


Creative Director: Henry Scotland & Rachid Ahouiyek

Creatives: Jonny Marsh & Charlie Parker

Executive Producer: Michael Hanney

Producer: Nadia Black

Account Director: Theo Jenkins

Account Manager: Lottie Tonks

Production Company: Somesuch

Production Company Producer: Shion Hayasaka

Production Company PM: Charlie Lodder

Director: Rollo Jackson

Offline: Ryan Boucher at The Whitehouse

Grade: Luke Morrison @ ETC

Flame Op: Iain Murray @ ETC

Post Producer: Antonia Vlasto

Audio: GCRS

Audio Producer: Sarah King & Ciara Wakley

Audio Engineer: Gary Turnbull