Agency: iris
Client: Adidas
Date: Aug 2020
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Adidas has unveiled 'Ready for Sport: The Anthem', a powerful campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world.

With a bold opening line exclaiming sport might not be the answer, the film goes on to explore how it can bring communities together as we see a montage of raw emotion, dedication and exhilaration through leading global athletes.

The 60-second film is narrated by South African rugby icon, Siya Kolisi, who made history as the first Black man to be appointed Test captain of the South African team in 129 years of rugby, and with sheer determination, led the South African Rugby team as they were crowned world champions against England in 2019. His personal journey of growing up in the impoverished township of Zwide to captaining the national team embodies Adidas’ belief that sport has the power to change lives.