Samsung: Julian and His Magical Skates by IPG Mediabrands

Client: Samsung
Date: Feb 2018
Your Vote
Overall Rating
Opps, please vote again
5 votes

'Julian and His Magical Skates' is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in the coming Olympic Winter Games PyeongChang 2018.

Production took 30 days from start to end, with the Ensemble team collaborating with MFX, a post production studio that specialises in animation, and with Fuse on sound design. All illustrations were done on a Samsung Galaxy Note8, Samsung’s ultimate productivity device, with the one-of-a-kind S Pen.

As background research, the team watched Julian’s performance videos numerous times to fine-tune movements and allow the audience to feel the fluidity and art form of skating.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.