KFC: Claudia Sanders by IPG Mediabrands

Client: KFC
Date: Mar 2018
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KFC Malaysia has temporarily changed its logo of Colonel Sanders to Claudia Sanders across its social media and digital platforms for a day.

This was done in conjunction with International Women’s Day to shine the spotlight on the women working across its outlets and those who corporate roles.

In addition, it also share the stories of three female staff who have achieved success in their own right despite facing multiple obstacles.

The campaign includes an outreach by KFC to provide support to two single mothers in Segambut and Cheras, joined by Merrill Pereyra.

His message to Malaysians, documented in a short video, emphasised the important role played by Mrs. Sanders, without whom, we might not have had KFC as we know it today.

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