MAGNUM: Miley In Layers by IPG
- Location:
Magnum’s latest global campaign, Miley In Layers, is a collaboration with Multi-Platinum selling recording artist, songwriter and trailblazer Miley Cyrus. The campaign brings Miley’s fans closer to her than ever before with Miley’s first-ever 8D virtual live show, an unparalleled experience for Magnum ice cream, the world’s authority on pleasure.
The campaign is a truly collaborative effort between Magnum and IPG agencies, LOLA MullenLowe Madrid, MullenLowe Profero, GOLIN and ITB Worldwide.
Credits
FULL CREDITS:
Global Brand Vice President, Magnum: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Global Brand Manager, Magnum: Tugce Aksoy
Global Assistant Brand Manager, Magnum: Rosie Festus
Global Digital Experience Lead, Magnum: Sara Paixão
Creative Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Supervisores Creativos: Manu Castillo, Enrique Torguet
Designer and Art Director: Yan Graller de Oliveira
Copywriter: Kiki Holshuijsen
Global Account Directors: Flora Bell, Oscar Fernandez-Baca
Account Supervisor: Mar Roig
Head of Production: Felipe Calviño
Production Company: The Good Company
Executive Producer: Brian Welsh
Director: Vijat Mohindra
Editor: Vijat Mohindra / Manuel Dondas
Post Production: Serena
Music partner: Big Sync
Music Supervision: Andrew Stafford & Philip Lawlor
Photographer: Vijat Mohindra
Photography agent: Pam Katz/Geoff Katz for CPi
Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)
Executive Creative Director: Rachel Wells
Group Account Director: Lucy Hollingsworth
Account Director: Ben Selby
Account Manager: Jessica Parish
Account Manager: Lucy Coleman
Strategy Director: Rowan Kisby
Art Director: Ellie McCulloch
Lead Copywriter: Helen Sharp
Senior Copywriter: Karen Munnis
Senior UX Designer: Florence Opara
Lead UX Designer: Jessi Talbaba
Designer: James Ring
Designer: Emrah Onal
Designer: David Nwokedi
Senior Project Manager: Gwen Penverne
Head of Digital Production: Karen Franklyn
Global PR Agency: GOLIN
Sophia Boudjemaa – Executive Director, SVP
Bayley Kite – Senior Manager
Talent Agency: ITB Worldwide
Georgia Iliff – Senior Account Manager
Jan Taubert – Senior Account Director
Media Agency: MindshareFULL CREDITS:
Global Brand Vice President, Magnum: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Global Brand Manager, Magnum: Tugce Aksoy
Global Assistant Brand Manager, Magnum: Rosie Festus
Global Digital Experience Lead, Magnum: Sara Paixão
Creative Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Supervisores Creativos: Manu Castillo, Enrique Torguet
Designer and Art Director: Yan Graller de Oliveira
Copywriter: Kiki Holshuijsen
Global Account Directors: Flora Bell, Oscar Fernandez-Baca
Account Supervisor: Mar Roig
Head of Production: Felipe Calviño
Production Company: The Good Company
Executive Producer: Brian Welsh
Director: Vijat Mohindra
Editor: Vijat Mohindra / Manuel Dondas
Post Production: Serena
Music partner: Big Sync
Music Supervision: Andrew Stafford & Philip Lawlor
Photographer: Vijat Mohindra
Photography agent: Pam Katz/Geoff Katz for CPi
Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)
Executive Creative Director: Rachel Wells
Group Account Director: Lucy Hollingsworth
Account Director: Ben Selby
Account Manager: Jessica Parish
Account Manager: Lucy Coleman
Strategy Director: Rowan Kisby
Art Director: Ellie McCulloch
Lead Copywriter: Helen Sharp
Senior Copywriter: Karen Munnis
Senior UX Designer: Florence Opara
Lead UX Designer: Jessi Talbaba
Designer: James Ring
Designer: Emrah Onal
Designer: David Nwokedi
Senior Project Manager: Gwen Penverne
Head of Digital Production: Karen Franklyn
Global PR Agency: GOLIN
Sophia Boudjemaa – Executive Director, SVP
Bayley Kite – Senior Manager
Talent Agency: ITB Worldwide
Georgia Iliff – Senior Account Manager
Jan Taubert – Senior Account Director
Media Agency: Mindshare
