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MAGNUM: Miley In Layers by IPG

Agency: IPG
Client: MAGNUM
Date: Jun 2021
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Magnum’s latest global campaign, Miley In Layers, is a collaboration with Multi-Platinum selling recording artist, songwriter and trailblazer Miley Cyrus. The campaign brings Miley’s fans closer to her than ever before with Miley’s first-ever 8D virtual live show, an unparalleled experience for Magnum ice cream, the world’s authority on pleasure.

The campaign is a truly collaborative effort between Magnum and IPG agencies, LOLA MullenLowe Madrid, MullenLowe Profero, GOLIN and ITB Worldwide.

Credits

FULL CREDITS:

Global Brand Vice President, Magnum: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Global Brand Manager, Magnum: Tugce Aksoy

Global Assistant Brand Manager, Magnum: Rosie Festus

Global Digital Experience Lead, Magnum: Sara Paixão

Creative Agency: LOLA MullenLowe

Executive Creative Director: Tomás Ostiglia

Managing Director: Tom Elliston

Creative Directors: Kevin Cabuli, Jorge Zacher

Supervisores Creativos: Manu Castillo, Enrique Torguet

Designer and Art Director: Yan Graller de Oliveira

Copywriter: Kiki Holshuijsen

Global Account Directors: Flora Bell, Oscar Fernandez-Baca

Account Supervisor: Mar Roig

Head of Production: Felipe Calviño

Production Company: The Good Company

Executive Producer: Brian Welsh

Director: Vijat Mohindra

Editor: Vijat Mohindra / Manuel Dondas

Post Production: Serena

Music partner: Big Sync

Music Supervision: Andrew Stafford & Philip Lawlor

Photographer: Vijat Mohindra

Photography agent: Pam Katz/Geoff Katz for CPi

Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)

Executive Creative Director: Rachel Wells

Group Account Director: Lucy Hollingsworth

Account Director: Ben Selby

Account Manager: Jessica Parish

Account Manager: Lucy Coleman

Strategy Director: Rowan Kisby

Art Director: Ellie McCulloch

Lead Copywriter: Helen Sharp

Senior Copywriter: Karen Munnis

Senior UX Designer: Florence Opara

Lead UX Designer: Jessi Talbaba

Designer: James Ring

Designer: Emrah Onal

Designer: David Nwokedi

Senior Project Manager: Gwen Penverne

Head of Digital Production: Karen Franklyn

Global PR Agency: GOLIN

Sophia Boudjemaa – Executive Director, SVP

Bayley Kite – Senior Manager

Talent Agency: ITB Worldwide

Georgia Iliff – Senior Account Manager

Jan Taubert – Senior Account Director

Media Agency: MindshareFULL CREDITS:

Global Brand Vice President, Magnum: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Global Brand Manager, Magnum: Tugce Aksoy

Global Assistant Brand Manager, Magnum: Rosie Festus

Global Digital Experience Lead, Magnum: Sara Paixão

Creative Agency: LOLA MullenLowe

Executive Creative Director: Tomás Ostiglia

Managing Director: Tom Elliston

Creative Directors: Kevin Cabuli, Jorge Zacher

Supervisores Creativos: Manu Castillo, Enrique Torguet

Designer and Art Director: Yan Graller de Oliveira

Copywriter: Kiki Holshuijsen

Global Account Directors: Flora Bell, Oscar Fernandez-Baca

Account Supervisor: Mar Roig

Head of Production: Felipe Calviño

Production Company: The Good Company

Executive Producer: Brian Welsh

Director: Vijat Mohindra

Editor: Vijat Mohindra / Manuel Dondas

Post Production: Serena

Music partner: Big Sync

Music Supervision: Andrew Stafford & Philip Lawlor

Photographer: Vijat Mohindra

Photography agent: Pam Katz/Geoff Katz for CPi

Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)

Executive Creative Director: Rachel Wells

Group Account Director: Lucy Hollingsworth

Account Director: Ben Selby

Account Manager: Jessica Parish

Account Manager: Lucy Coleman

Strategy Director: Rowan Kisby

Art Director: Ellie McCulloch

Lead Copywriter: Helen Sharp

Senior Copywriter: Karen Munnis

Senior UX Designer: Florence Opara

Lead UX Designer: Jessi Talbaba

Designer: James Ring

Designer: Emrah Onal

Designer: David Nwokedi

Senior Project Manager: Gwen Penverne

Head of Digital Production: Karen Franklyn

Global PR Agency: GOLIN

Sophia Boudjemaa – Executive Director, SVP

Bayley Kite – Senior Manager

Talent Agency: ITB Worldwide

Georgia Iliff – Senior Account Manager

Jan Taubert – Senior Account Director

Media Agency: Mindshare

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