The Drum Awards for Marketing - Entry Deadline

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Client: Cointreau
Date: Feb 2021
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Cointreau has announced the launch of 'Love Letter' a national television and digital campaign leading up to the Big Game, designed to raise awareness on the Covid-19 pandemic’s impact on local restaurant and bar workers. With this campaign, Cointreau is lending its microphone to the hospitality industry and encouraging all Americans to take action and support their local bars & restaurants.

Created in collaboration with the Independent Restaurant Coalition (IRC), Cointreau’s 'Love Letter' was created for the industry, by the industry. Produced by creative agency Intuitive Content founded by four-time James Beard award-winning TV personality, chef and IRC co-founder Andrew Zimmern, the campaign spotlights real restaurant and bar staff who have been impacted by the pandemic.

The 30-second spot will encourage game-day viewers to share a simple 'Thank You' or a heartfelt 'See You Soon' on social media, tagging their favorite bar or restaurant with the hashtag #SaveRestaurants. More than just encouraging words, these love letters will raise awareness of the plight these small businesses continue to face.

Cointreau and the IRC are also encouraging people to visit to learn more.