Bringing its 'Drink on the bright side' mantra to life this summer, Mike's Hard Lemonade looked to out-of-home to make a splash.
Transit riders in Chicago will now notice an eye-catching tilting lemon activation on the Grand/State Headhouse of the Chicago Transit Authority.
The installation includes seven large rotating lemons atop the station, as well as bright yellow creative wraps around the station with cheeky copy such as 'What genius wish for,' 'Like sunshine in a bottle,' and elevator exterior wraps with 'You're going down, but things are looking up.'
This standout installation allows Mike's to bring unexpected joy to often mundane trips home from the office.
Julie Lee – Managing Director – Wavemaker
Sara Bailer – Group Account Director – Wavemaker
Catherine Brady – Associate Media Director – Wavemaker
Hannah Gappa – Supervisor – Wavemaker
Jordan Wu – Planner - Wavemaker
Chrissy Bouyea - Group Account Director - Havas
Adam Burtaine - Account Director - Havas
Casey Carpenter - Senior Strategist - Havas
Benny Jackson - Group Creative Director - Havas
Eric Kripas - Associate Creative Director - Havas
Mathias Waicman - Associate Creative Director - Havas
Wes Huisenga - Studio Designer - Havas
Sarah Scanlon - Project Manager - Havas
Eileen Crossin, National Account Executive, Intersection
Lauren Parnes, National Account Executive, Intersection
Peter Solomons, Director of Print Production, Intersection
Gabrielle Theroux, National Account Manager, Intersection
Erica Fernette, Strategic Account Manager, Intersection
Stephanie Risler, National Sales Coordinator, Intersection
Mike Dunbar, Owner and Lead Designer, Illumivation Studios