Mike's Hard Lemonade Co.: Drink on the bright side by Intersection & Wavemaker Global

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Bringing its 'Drink on the bright side' mantra to life this summer, Mike's Hard Lemonade looked to out-of-home to make a splash.

Transit riders in Chicago will now notice an eye-catching tilting lemon activation on the Grand/State Headhouse of the Chicago Transit Authority.

The installation includes seven large rotating lemons atop the station, as well as bright yellow creative wraps around the station with cheeky copy such as 'What genius wish for,' 'Like sunshine in a bottle,' and elevator exterior wraps with 'You're going down, but things are looking up.'

This standout installation allows Mike's to bring unexpected joy to often mundane trips home from the office.


Julie Lee – Managing Director – Wavemaker

Sara Bailer – Group Account Director – Wavemaker

Catherine Brady – Associate Media Director – Wavemaker

Hannah Gappa – Supervisor – Wavemaker

Jordan Wu – Planner - Wavemaker

Chrissy Bouyea - Group Account Director - Havas

Adam Burtaine - Account Director - Havas

Casey Carpenter - Senior Strategist - Havas

Benny Jackson - Group Creative Director - Havas

Eric Kripas - Associate Creative Director - Havas

Mathias Waicman - Associate Creative Director - Havas

Wes Huisenga - Studio Designer - Havas

Sarah Scanlon - Project Manager - Havas

Eileen Crossin, National Account Executive, Intersection

Lauren Parnes, National Account Executive, Intersection

Peter Solomons, Director of Print Production, Intersection

Gabrielle Theroux, National Account Manager, Intersection

Erica Fernette, Strategic Account Manager, Intersection

Stephanie Risler, National Sales Coordinator, Intersection

Mike Dunbar, Owner and Lead Designer, Illumivation Studios


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