Client: Manscaped
Date: Nov 2020
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As public transit use picks back up nationwide after sharp declines, commuters could use moments of levity. Commuters of NYC’s Penn Station will be met with Manscaped’s larger-than-life, buzzy rebrand campaign.

Manscaped, the first and leading below-the-waist men’s grooming and hygiene company teamed up with Intersection to deliver 225 different creative digital and static displays to multiple levels of Penn Station's 300,000+ square feet and create a lighter, fun atmosphere for the up-to 450,000 commuters passing through the station every day.

Manscaped wants to break up and brighten even the most stressful of commutes and capture commuters’ attention as they make their way into and out of the city.

Credits

MANSCAPED

Intersection