Digital Out-of-Home Advertising Network at Hudson Yards by Intersection
Intersection is the exclusive digital signage advertising partner for Hudson Yards. Hudson Yards is a new 28-acre neighborhood on Manhattan’s West Side featuring a wide range of culinary destinations, retail offerings, cultural experiences and more. Opened in March 2019, the neighborhood has already attracted millions of visitors including residents and workers in the neighborhood, as well as guests from across the city, national and around the world. With a suite of interactive kiosks and large-format digital signage throughout the neighborhood, brands can now advertise at Hudson Yards and on the High Line for the first time.
Through its partnership with Hudson Yards, Intersection created a dynamic digital signage network across Hudson Yards’ commercial, residential, and public green spaces. From interactive kiosks with very high engagement to ultra-large format displays throughout the property, advertisers have a brand new way to reach highly-engaged audiences. Outdoor locations were specifically selected for high-traffic areas that best serve the needs of visitors. Intersection’s network includes the only media on the popular High Line, which connects to Hudson Yards, and at the entrance to Vessel and The Shed.
Advertisers across various verticals have already executed on the network, including SAP, reaching the tens of thousands of people that visit the district every day.
Within the first three months of Hudson Yards’ opening, the digital signage network has exceeded launch expectations with more than one million interactions, including people searching for culinary destinations, and what to see and do at Hudson Yards.