The Drum Awards Festival - Extended Deadline

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Date: May 2020
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As businesses across the UK start to plan their return to work in the new world of social distancing, a London design collaboration has launched a modular range of wayfinding tools and graphic stickers that puts a positive spin on traditional health and safety signage.

Good Measures provides a new approach to conventional wayfinding to help businesses function effectively in the new world of social distancing and adhere to new government guidelines, without making their work environments feel like danger zones covered in hazard warning tape.

The Good Measures range of graphic vinyl stickers is designed to help businesses highlight important changes to how people should navigate their environment including office, retail, hospitality and exhibitions. Strong visual cues are used to communicate a range of safety messages, from new routes and one way systems to single-use lifts and spacing at hygiene stations.