Vanguard Properties: We Play at Home by BY Interactive Brands Agency

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Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. BY Interactive Brands agency was challenged with announcing this official sponsorship through a concept that could be communicated in a print ad.

At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, and for this reason it understands the “home” market. Through this conceptual merger, the 'We play at home' concept was born.

The print ads adapt tennis courts to houseplants, promoting the 'We play at home' and communicating the idea behind the campaign to readers.

Credits

Carlos Pontes - Creative director - BY Interactive Brands Agency

Kiko Pedreira - Creative director - BY Interactive Brands Agency

Carlos Pontes - Art director - BY Interactive Brands Agency

Joana Dionísio - Art director - BY Interactive Brands Agency

Kiko Pedreira - Copywriter - BY Interactive Brands Agency

João Ruas - Artwork - BY Interactive Brands Agency

Gisela Macedo - Account manager - BY Interactive Brands Agency

Luísa Manso - Client executive - BY Interactive Brands Agency