The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Intel
Date: Jul 2018
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Intel is celebrating its landmark 50th anniversary this year (July 18 was the official date), and the brand’s archives have been opened to show the history of its advertising over the last half-century, taking a nerdy and highly technological product and making it known to a global audience.

Intel’s brand heritage has been a study in staying power, grounded by its iconic ‘Intel Inside’ messaging. Since its introduction in the early 1990s, this seminal campaign has defined an industry, and created one of the world’s largest marketing cooperatives, with hundreds of companies licensed to display the Intel logo on their devices, furthering the mindshare of the brand.

Before ‘Intel Inside,’ the company surprised the tech community with its infamous ‘Red X’ campaign, a simple graffiti-like design superimposed a large red letter ‘X’ over a white background.

Other early ads from the 70s and 80s played to a more tech-savvy audience, touting the ways Intel could make using a computer a better experience.

Credits

Images from Intel archives