Client: Instagram
Date: Oct 2020
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Instagram has partnered with some of the UK’s most iconic black voices to kick start a month of conversation on the platform.

Throughout October, influential Black British people will spotlight someone via IGTV on Instagram who has inspired them, shaped the black British experience, or who they feel deserves recognition. The campaign launches today (1 October) with tributes from Top Boy and Bullet Boy, actor and rapper, Ashley Walters and journalist and broadcaster, Afua Hirsch.


A post shared by Ashley Walters /// Asher D (@ashleywalters) on

Walters chose to talk about The Walking Dead star Lennie James, who he describes as being at the beginning of his career in TV/film, hiring him for a screenplay called Storm Damage. Ashley describes how important it was for to him to see “a black man controlling his own destiny” and “seeing someone like himself” succeeding in his chosen field. Ashley states that Lennie’s career has helped pave the way for other black male actors, signing off with a simple, “ thank you for being a positive role model for us all.”

As well as creating a moment of celebration for the enormous contribution of black people to modern British life, #ShareBlackStories is about empowering people to use Instagram to spotlight or raise up the hero of their own black story.

Other notable people driving the campaign include; comedian Dane Baptiste, award winning author Yomi Adegoke and fashion designer Walé Adeyemi. These creators and many others will be inviting their community to do the same using the hashtag #ShareBlackStories.