Hyundai UK: Car Wash by Innocean Worldwide UK

Client: Hyundai UK
Date: Aug 2016
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Innocean Worldwide UK has created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20 – hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.


Creative Director: Andy Wyton, Chris Kirk

Additional Credits: Planning Director: Michael Herbert

Account Team: Marcus Cronan, Tim Manners, Caroline Rosenberg

Agency Producer: David Shute

Production Company: Thomas Thomas Films

Directors: Andy Poyiadgi

Executive Producer: Philippa Thomas

Producer: Trent Simpson

Editor: Final Cut

Audio: Factory

Post Production: Framestore

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