Hyundai UK: Car Wash by Innocean Worldwide UK

Client: Hyundai UK
Date: Aug 2016
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
154 votes

Innocean Worldwide UK has created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20 – hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.

Credits

Creative Director: Andy Wyton, Chris Kirk

Additional Credits: Planning Director: Michael Herbert

Account Team: Marcus Cronan, Tim Manners, Caroline Rosenberg

Agency Producer: David Shute

Production Company: Thomas Thomas Films

Directors: Andy Poyiadgi

Executive Producer: Philippa Thomas

Producer: Trent Simpson

Editor: Final Cut

Audio: Factory

Post Production: Framestore

Rhone: Promises to Keep

Added 11 December 2019
Overall Rating
5/5Vote

Uber: Upgrade to Uber Comfort

Added 11 December 2019
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.