The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2016
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Hyundai has partnered with NFL Network draft analyst Mike Mayock to create a playful "mockumentary." In the film, called Draft Day 2031, Mayock analyzes the kids who might be selected in the NFL Draft 15 years from now. The video features appearances from Miami Dolphins offensive tackle Sam Young and Pittsburgh Steelers linebacker Lawrence Timmons. At DraftDay2031.com, fans can upload pictures of their children to create personalized, sharable videos of their own featuring analysis from Mike Mayock.

Credits

Chief Creative Officer: Eric Springer

Group Creative Director: Barney Goldberg

Associate Creative Director / Art Director: David Mesfin

Associate Creative Director / Copywriter: Nick Flora

Social/CRM Associate Creative Director: Lori Martin

Creative Director (Freelance): Dave McClain

Social Copywriter: Erica Henderson

Director of Integrated Production: Carol Lombard

Content Producer: Melissa Moore

Director Digital Production: AJ Karim

Senior Digital Producer: Javier Ricaud

Digital Producer: Eddie Kuo

User Experience Designer: Damien Dalli

SVP, Account Services: Marisstella Marinkovic

Vice President Account Director: Rick Schmitz

Group Account Director: Bryan DiBiagio

Senior Digital Account Executive: Edgar Gamez

Social Account Supervisor: Nadia Saveedra

Account Executive: Alison O’Neill

CRM Account Executive: Alex Damm

Planning Director: Kathleen Kindle

Digital Planning: Sanjay Rana

Project Management Supervisor: Darin Schnitzer

Art Buying: Chrissy Liuzzi Borgatta

Photography: Alex Frankel

Studio Artist: Morgan Hubler

Business Affairs: Ann Davis

Content Production Company: Tool of North America

Director: JJ Adler

Editorial Company: Orange

Post Producer: Chanel Boyd

Editor: Brad Wetmore

Assistant Editor: Joseph DeWitt

Animation: Josh Gomez

VFX/Post Production: Orange

Title Animation: King & Country

Sound Design: Juice

Sound Engineer: Scott Burns

Digital Production Company: Media Monks