Hyundai USA: Draft Day 2031 by Innocean USA
- Location:
Hyundai has partnered with NFL Network draft analyst Mike Mayock to create a playful "mockumentary." In the film, called Draft Day 2031, Mayock analyzes the kids who might be selected in the NFL Draft 15 years from now. The video features appearances from Miami Dolphins offensive tackle Sam Young and Pittsburgh Steelers linebacker Lawrence Timmons. At DraftDay2031.com, fans can upload pictures of their children to create personalized, sharable videos of their own featuring analysis from Mike Mayock.
Credits
Chief Creative Officer: Eric Springer
Group Creative Director: Barney Goldberg
Associate Creative Director / Art Director: David Mesfin
Associate Creative Director / Copywriter: Nick Flora
Social/CRM Associate Creative Director: Lori Martin
Creative Director (Freelance): Dave McClain
Social Copywriter: Erica Henderson
Director of Integrated Production: Carol Lombard
Content Producer: Melissa Moore
Director Digital Production: AJ Karim
Senior Digital Producer: Javier Ricaud
Digital Producer: Eddie Kuo
User Experience Designer: Damien Dalli
SVP, Account Services: Marisstella Marinkovic
Vice President Account Director: Rick Schmitz
Group Account Director: Bryan DiBiagio
Senior Digital Account Executive: Edgar Gamez
Social Account Supervisor: Nadia Saveedra
Account Executive: Alison O’Neill
CRM Account Executive: Alex Damm
Planning Director: Kathleen Kindle
Digital Planning: Sanjay Rana
Project Management Supervisor: Darin Schnitzer
Art Buying: Chrissy Liuzzi Borgatta
Photography: Alex Frankel
Studio Artist: Morgan Hubler
Business Affairs: Ann Davis
Content Production Company: Tool of North America
Director: JJ Adler
Editorial Company: Orange
Post Producer: Chanel Boyd
Editor: Brad Wetmore
Assistant Editor: Joseph DeWitt
Animation: Josh Gomez
VFX/Post Production: Orange
Title Animation: King & Country
Sound Design: Juice
Sound Engineer: Scott Burns
Digital Production Company: Media Monks