The Drum Awards for Marketing EMEA - Awards Show

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Agency: Innocean
Client: Hyundai
Date: Mar 2020
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Hyundai Motor America, an advocate for making things better for its customers, is reinstating its Assurance Job Loss Protection program to support customers affected by the uncertain business and financial environment created by the coronavirus (Covid-19) pandemic. Hyundai will make up to six months of payments for new owners who lose their jobs and have purchased or leased their vehicle between 14 March to 30 April 2020 through Hyundai Capital.

Additionally, for select new purchases through April 30 financed by Hyundai Capital, Hyundai is deferring payments for 90 days at the customer’s request.

The Hyundai Assurance Job Loss Protection program provides up to six months of payment relief for customers who lose their job involuntarily. The payment relief is available for all customers, regardless of employment history, who purchased or leased their new vehicle from a Hyundai dealer and financed it through Hyundai Capital.

For those customers who need a new vehicle, Hyundai is also deferring payments for 90 days on select new models purchased at a Hyundai dealership and financed through Hyundai Capital. These select models are: Santa Fe, Tucson, Elantra, Elantra GT, Kona, Venue and Accent.

Hyundai launched a new national television advertisement on the program that is replacing Hyundai’s previously planned spots. The commercial was developed by Innocean USA.


Innocean USA

Hyundai Motor America