Discover client recommended agencies
Digital Summit Festival Banner

Burger King: Cancelled Clown by INGO STHLM

Date: Oct 2020
Your Vote
Overall Rating
Opps, please vote again
5 votes

Back to its old tricks, in restrooms across Scandinavia, Burger King is playing a Halloween stunt on its rival, McDonald's.

The Swedish agency Ingo Stockholm installed new voice-recognition software in Burger King toilets, which is trained to listen out for the phrase 'cancelled clown.' If uttered three times, the lights of the toilet dim down hauntingly, and an eerie Ronald McDonald appears in the mirror via special visual effects applied to a two-way 'smart mirror.'

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy