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Ikea: Virtual Greenhouse

Client: Ikea
Date: Oct 2020
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Launching during Dutch Design Week, (17 to 25 October) the 'Ikea Virtual Greenhouse' is an online platform of inspiring, nature-led virtual events, workshops, talks and activities presented by expert creatives from around the world. Anyone will be able to tune in to learn about and be inspired by a range of different content, from ‘Planting a Mini Terrarium’, to ‘Growing Flowers to Nourish Bees’; ‘How to Dye Textiles with Food Waste’, to ‘Foraging for and Making Park Juice’.

Based on insights gathered since the outbreak of Covid-19, Ikea has found that many people have experienced a significant shift in perspective, and that this has led to a strong desire to optimise their lives at home and bring nature into their spaces, both in order to live more sustainably, and to create a feeling of sanctuary at home.

With the release of its seventh Life at Home Report – titled ‘The Big Home Reboot’ – in mid-September, the brand has centred its research this year on life during the pandemic, and has uncovered the closer relationship with home that many have developed as a result.

The Ikea Virtual Greenhouse has been created in response to these findings.

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