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What’s on your bookshelf with Dede Laurentino

Sonoo Singh
Associate Editor at The Drum
Dede Laurentino
Chief Creative Officer at Ogilvy UK

IKEA: Let's celebrate sleep, everyday

Client: IKEA
Date: Oct 2019
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Ikea, through this campaign, aims to focus on sleep as a key ingredient to enable us to do all the things we want to do in our lives. Especially during the festive season, when the day’s activities demand higher energy levels from us. In this scenario, a good night’s sleep can help us make the best of our times spent with friends and family.

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