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IKEA: Home Lessons

Client: IKEA
Date: Jun 2020
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#IkeaHomeLessons follows up to the campaign launched in April - ‘Make the Most of Home,’ which paid tribute to home as the most important place in the world.

The inspiration for this new campaign came from the little lessons people have learned at home that they would otherwise never have learned in ‘normal times’: from building home offices and gyms in our living rooms to baking bread and giving DIY haircuts.

As an extension of the campaign, Ikea is also encouraging Canadians to share the things they’ve learned from home, which will be featured in OOH, social, digital and in-store.

‘Home Lessons' is part of Ikea Canada’s Beautiful Possibilities platform, an optimistic lens through which to look at the world, both inside the home and outside. The phrase ‘Beautiful Possibilities’ encapsulates how Ikea sees the world, which aligns to our vision “To create a better everyday life for the many people.”