Ikea Canada: Cristiano
- Location:
Client:
Ikea Canada
Date: Jun 2021
Ikea has reinforced its reputation for being on the ball when it comes to reactive marketing by promoting a new line of reusable water bottle christened ‘Cristiano’.
Clearly labeled as being ‘for water only’, the unassuming product line is a clear reference to the Portuguese footballer’s famed aversion to Coca-Cola.
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