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IBM: GrammyConnect

Client: IBM
Date: Feb 2019
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To help enhance Grammy engagement among music fans, The Recording Academy is partnering with IBM to unlock and uncover unexpected and hidden connections between Grammy nominated artists, industry professionals and other celebrities through an AI driven responsive experience called Grammyconnect, powered by IBM Watson Discovery.

As the official AI partner of the Grammys, IBM was charged with developing an IBM Watson-powered solution that could help with fan engagement, something that The Recording Academy was looking to increase in recent years. Built by agency partner Havas New York, Grammyconnect leverages the power of IBM Watson Discovery to analyze more than 14m news articles and bios for over 19,000 Grammy nominated artists, identifying over 20m connections.

For starters, you might be surprised to learn that the US city with the most connections in Grammyconnect is New York, the most connected woman is Norah Jones or that “Best New Artist” nominee Bebe Rexha wrote the song Monster with Eminem, Rihanna and Jon Bellion.

Check it out at


IBM Watson Discovery

The Recording Academy