The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2020
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Betches' 'I Keep It 100' is a voter registration initiative for the upcoming election and also doubles as a celebration of the 100th anniversary of women's suffrage.

It is timed ahead of International Women's Day. Ongoing efforts will include a live voter registration status website; live voter registration features on social media; the release of merchandise (a portion of the proceeds will be donated to ACLU and UN Women); strategic partnerships with notable personalities, celebrities and influencers, among others; and an art installation and social media campaign.