The Drum Awards Festival - Extended Deadline

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Client: Hunter
Date: Mar 2016
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How To Clean Your Hunter Boots’ is one of the most popular search terms our customers ask us on YouTube and Google. There are currently hundreds of videos from our community showing each other how they clean their boots. Taking this data search insight on board to both ensure our customers receive the right care information, and that we lead these conversations in our own style, we created our own first ‘How To’ informative film – the first in an ‘evergreen’ series of content that aims to help our customers find the right information.


Creative Director: Alasdhair Willis

Art Director: Hunter

Copywriter: Hunter