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west elm : Get House Proud by Humanaut

Agency: Humanaut
Client: west elm
Date: Oct 2017
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Advertising agency Humanaut has launched a national ad campaign for Brooklyn-based home furnishings retailer West Elm. The integrated effort features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand.

'Get House Proud' is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes — and West Elm customers — are transformed by key furniture pieces, such as a mid-century modern dresser, white linen sofa and a sustainably sourced coffee table.

Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor.


Client: West Elm

Agency: Humanaut

Chief Creative Director: David Littlejohn

Chief Strategist: Andrew Clark

Senior Integrated Producer: Tommy Wilson

Director of Content: Dan Jacobs

Account Supervisor: Michelle Sturgis

Creative Director: Andy Pearson, Liza Behles

Copywriter: Andy Pearson, Liza Behles, Alana Questell

Design Director: Stephanie Gelabert

Designer: Carrie Warren, Coleson Amon

Production Company: The Bindery

Executive Producer: Greg Beauchamp

Producer: Myriam Schroeter

Director: Jeff Chan

Director of Photography: Guy Godfree

Production Design: Nicholas Tong

Post Production: Fancy Rhino

Editor: Tyler Beasley

Post Producer: Katie Nelson

Music Composer: Carl Cadwell / Skypunch Studios

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