The Drum Awards for Marketing - Extended Deadline

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Agency: Humanaut
Date: Nov 2016
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Ahead of Thanksgiving and Christmas, Organic Valley has rolled out a tongue-in-cheek video to declare that the "War on Butter" is officially over. In the film, an Organic Valley spokesperson explains that after years of being linked to obesity and heart disease, butter has finally gotten over its hump of bad press and is now considered a healthy fat when eaten in moderation. So instead of replacing butter with things like olive oil and avocados when baking holiday treats this year, the spokesperson instead encourages people to use Organic Valley's butter.

Credits

Creative Director: David Littlejohn

Strategy: Andrew Clark

Agency Producer: Tommy Wilson

Account Director: Elizabeth Cates

Copywriter: Andy Pearson, Liza Behles, Ari Levi

Design Director: Stephanie Gelabert

Designer: Carrie Warren

Production Company: The Bindery

Director/DP: Lance Kuhns

Executive Producer: Greg Beauchamp

Producer: Bo Armstrong

Production Manager: Lee Manne

Production Design: JT Camp

Editing/Finishing Rep: Annie Bishop / ZebraNYC

Editing/Finishing: Droptree Productions

Media Company: Junction 37

Media Strategist and Buyer: Chris Pyne