Organic Valley: advert-body-1 by Humanaut
- Location:
Ahead of Thanksgiving and Christmas, Organic Valley has rolled out a tongue-in-cheek video to declare that the "War on Butter" is officially over. In the film, an Organic Valley spokesperson explains that after years of being linked to obesity and heart disease, butter has finally gotten over its hump of bad press and is now considered a healthy fat when eaten in moderation. So instead of replacing butter with things like olive oil and avocados when baking holiday treats this year, the spokesperson instead encourages people to use Organic Valley's butter.
Credits
Creative Director: David Littlejohn
Strategy: Andrew Clark
Agency Producer: Tommy Wilson
Account Director: Elizabeth Cates
Copywriter: Andy Pearson, Liza Behles, Ari Levi
Design Director: Stephanie Gelabert
Designer: Carrie Warren
Production Company: The Bindery
Director/DP: Lance Kuhns
Executive Producer: Greg Beauchamp
Producer: Bo Armstrong
Production Manager: Lee Manne
Production Design: JT Camp
Editing/Finishing Rep: Annie Bishop / ZebraNYC
Editing/Finishing: Droptree Productions
Media Company: Junction 37
Media Strategist and Buyer: Chris Pyne