NutriBullet: BulletFit by Humanaut
- Location:
NutriBullet has marked the New Year with a new campaign that introduces a revolutionary new fitness program called BulletFit.
In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program.
The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie.
Credits
Client: Nutribullet
Agency: Humanaut
Campaign Title: BulletFit
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Creative Director: Nathan Dills
Executive Producer: Dan Jacobs, Tommy Wilson
Associate Creative Producer: Rachel Bohanon
Copywriters: Austin Howe, Emily DeMario, Trey Tyler
Senior Art Director: Carrie Warren
Art Director: Steven Preisman
Senior Designer: Jen Rezac
Production Company: Humanaut
Associate Producer: Thomas Stroud
Production Coordinator: Rosie Graber
Director: Barlow Jacobs
Director of Photography: Annie Huntington
Photographer: Isaiah Jay
Post Production: Humanaut
Post Producer: Kyler Potter
Editor: Jeri Eduave
VFX: Victor Tyler
Color: Matt Hadley
Sound Design: Daniel Cooper
Original Score: D’arce Peter
