NutriBullet: BulletFit by Humanaut

Agency: Humanaut
Date: Jan 2020
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NutriBullet has marked the New Year with a new campaign that introduces a revolutionary new fitness program called BulletFit.

In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program.

The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie.


Client: Nutribullet

Agency: Humanaut

Campaign Title: BulletFit

Chief Creative Director: David Littlejohn

Chief Strategy Officer: Andrew Clark

Creative Director: Nathan Dills

Executive Producer: Dan Jacobs, Tommy Wilson

Associate Creative Producer: Rachel Bohanon

Copywriters: Austin Howe, Emily DeMario, Trey Tyler

Senior Art Director: Carrie Warren

Art Director: Steven Preisman

Senior Designer: Jen Rezac

Production Company: Humanaut

Associate Producer: Thomas Stroud

Production Coordinator: Rosie Graber

Director: Barlow Jacobs

Director of Photography: Annie Huntington

Photographer: Isaiah Jay

Post Production: Humanaut

Post Producer: Kyler Potter

Editor: Jeri Eduave

VFX: Victor Tyler

Color: Matt Hadley

Sound Design: Daniel Cooper

Original Score: D’arce Peter

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