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Agency: Humanaut
Date: Dec 2017
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Mary and Joseph have been updated for the reality television era in a new spot for first-time advertiser Home Paternity.

The nearly four-minute spot reimagines how the Immaculate Conception story would play out on a daytime talk show and finds the holy couple on a fake show – a la Maury Povich – called ‘Who’s Your Daddy?’ On the show, the Virgin Mary appears to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception.

“I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy.

The spot sticks to the story and even has a smart commercial within the commercial, with an actual ad for Home Paternity and how it works weaved in.


Client: Home Paternity

Agency: Humanaut

Campaign Title: Who's Your Daddy?

Chief Creative Director: David Littlejohn

Chief Strategist: Andrew Clark

Senior Integrated Producer: Tommy Wilson

Director of Content: Dan Jacobs

Account Supervisor: Michelle Sturgis

Creative Director: Andy Pearson, Liza Behles

Copywriter: Dan Jacobs, David Littlejohn

Design Director: Stephanie Gelabert

Designers: Carrie Warren, Coleson Amon

Production Company: Humanaut Productions

Director: Dan Jacobs

Director of Photography: Sean Webley

Producer: Tommy Wilson

Associate Producer: Caroline Jewell

Art Director: Amelia Jacobs

Art Dept.: Spinster Solutions

Editing: Sean Webley

Visual Effects & Compositing: Bethany Maxfield

Visual Effects & Compositing: Wendell Uren

Final Color: Sean Webley

Final Mix: Tommy Wilson

Media Strategy: RedWood